SHEIRA M. FURSE :: Brand and marketing ace-at-the-ready, social and cultural explorer, gen xer and flexer, futurist on how we will work, avid reader and antiquarian, and friend to rabbits everywhere.


Coca-Cola Unveils New ‘Negative Space’ Ads, Will Trick Your Eyes - DesignTAXI.com 

Bunny Basics 

New rabbit? This is some important and useful information.

If Famous Historical Figures Had Modern Business Cards And Letterheads - DesignTAXI.com 

Expert Explains What Makes The Best Logos So Good 

How To Fix Your Lame Company Culture 

This Is a Generic Brand Video, from Dissolve 

Absolutely hilarious. Enjoy!

Silicon Valley has become one of the most ageist places in America. Tech luminaries who otherwise pride themselves on their dedication to meritocracy don’t think twice about deriding the not-actually-old. “Young people are just smarter,” Facebook CEO Mark Zuckerberg told an audience at Stanford back in 2007. As I write, the website of ServiceNow, a large Santa Clara–based I.T. services company, features the following advisory in large letters atop its “careers” page: “We Want People Who Have Their Best Work Ahead of Them, Not Behind Them.”

The Brutal Ageism of Tech: Years of experience, plenty of talent, completely obsolete

(via tballardbrown)

A very important read for an industry that struggles with finding and retaining the best talent out there.

(via npr)

Will Kim and Kanye Kill Vogue? 

This reader’s comment pretty much says it all.

“A Vogue cover used to be something aspirational. Thanks to Kim Kardashian, it’s not anymore.”

While the Kardashian cover certainly won’t be the undoing of the legendary Vogue brand, it was a rare misstep by Anna Wintour. After all, in branding, you are the company you keep.

Infographic: How Big Brands Use Logos To Lure Consumers - DesignTAXI.com 

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