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SHEIRA M. FURSE :: Brand and marketing ace-at-the-ready, social and cultural explorer, gen xer and flexer, futurist on how we will work, avid reader and antiquarian, and friend to rabbits everywhere.

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Posts tagged Brand Identity

Santa brand book 

How Much Does Color Define A Logo? 

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke anyone?

Saint Laurent, by Hedi Slimane, wins Wallpaper’s ‘Best Rebranding’ award

http://www.wallpaper.com/fashion/saint-laurent-by-hedi-slimane-wins-wallpapers-best-rebranding-award/6336#75488

Is Your Plumbing On Brand? 

I am amused that in this Google data center in Douglas County GA (no. 1 at the link), even the pipes that run the water to cool the facility are in the Google palette.

American Airlines Rebrands Itself, And America Along With It 

An interesting look at how a great brand weaves its brand attributes into its experience.

A hilarious example of how managing a brand identity requires considered application across each touch point.
(Photo courtesy of DesignTAXI.)

A hilarious example of how managing a brand identity requires considered application across each touch point.

(Photo courtesy of DesignTAXI.)

Logo Design by Dali
"In 1969 Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested the logo be placed on top of the lolly instead of the side so that it could always be seen intact.
Eye-catching, bold and deceptively simple, the logo has been barley changed since Dali created it.”
via helloyoucreatives

Logo Design by Dali

"In 1969 Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested the logo be placed on top of the lolly instead of the side so that it could always be seen intact.

Eye-catching, bold and deceptively simple, the logo has been barley changed since Dali created it.”

via helloyoucreatives

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