Posts tagged Brand Identity
Saint Laurent, by Hedi Slimane, wins Wallpaper’s ‘Best Rebranding’ award
A hilarious example of how managing a brand identity requires considered application across each touch point.
(Photo courtesy of DesignTAXI.)
Logo Design by Dali
“In 1969 Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested the logo be placed on top of the lolly instead of the side so that it could always be seen intact.
Eye-catching, bold and deceptively simple, the logo has been barley changed since Dali created it.”
A great demonstration of the power of visual identity.