Chrysler won the Super (Ad) Bowl again this year with its Imported from Detroit spot featuring Clint Eastwood. Unlike many of my colleagues in advertising, as a brand girl I thought that the best spot in the 2011 Super Bowl was the Imported from Detroit spot featuring Eminem. As much as I shared everyone’s enchantment with VW’s Darth Vadar ad, I thought that the Chrysler ad delivered a much stronger brand building experience because it delivered a deeply compelling and socially relevant narrative that was appropriate to a game played by two teams that celebrate labor - the Packers and the Steelers. Most importantly, I thought that the ad provided the foundation for on ongoing social movement and narrative. Detroiters loved the ad, and it did indeed become a local rallying cry for digging deep and rebuilding in the face of tremendous adversity. Now, I am pleased to see that Chyrsler and agency Wieden + Kennedy delivered on the narrative potential by extending the story of the auto makers’ remarkable recovery during the past year to what’s possible for America. The coupling of a powerful and socially engaging story, supported by business strategy and quality products, is how brands are built for the long run.