Posts tagged brand purpose
The Inspirational Power of Brand Purpose
I’ve been doing a lot of work lately on brand purpose, and in trolling the Internet, re-discovered this video of P&G Global Marketing & Brand-Building Officer Marc Pritchard explaining how the Company is using purpose-driven brand building and creative innovation to thrive even in uncertain economic conditions. Pritchard introduces and discusses the Company’s core marketing strategy: that by improving people’s lives, P&G can do well by doing good.
Despite the dreary venue and attire - it seems to be some sort of been there done that marketing conference - the substance is stirring. The entire video is worth a watch (well, except for the first 26 seconds of introduction), but if you don’t have the half hour to spare, you can get the meat of Pritchard’s perspective in just 5 minutes - by watching from 2:28 to 7:23.
May it inspire you to find and live your brand purpose, making meaningful difference in people’s lives.
“ Companies and organizations that put purpose at the heart of what they do unleash a renewed passion in their customers and employees. They’ve taken the power of their brand and fine-tuned it as a force for good. And in doing so, they have made themselves incredibly and indelibly relevant to their customers.”